Brand guidelines · v0.1 · Sep 2026
mukteshwar.in brand
The identity system for mukteshwar.in — logo, colour, type and stationery, and how to use them together.
About the name. Mukteshwar signifies 'Lord of Liberation' or 'God of Freedom', symbolizing spiritual enlightenment and sacredness.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “m” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14507ARGB 20, 80, 122#0D3552RGB 13, 53, 82#F08A24RGB 240, 138, 36#102636RGB 16, 38, 54#F2F0E8RGB 242, 240, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · DM Sans
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxDiscover Your FreedomH2 · 36pxDiscover Your FreedomH3 · 24pxDiscover Your FreedomBody · 17pxDiscover Your FreedomCaption · 13pxDiscover Your FreedomLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@mukteshwar.in
www.mukteshwar.in
Founding Team
mukteshwar.in
hello@mukteshwar.in · www.mukteshwar.in
www.mukteshwar.in
Explorations
Alternative wordmark directions considered for mukteshwar.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.